How To Launch Your Ecommerce Store in Less Than 30 Minutes Flat

How to Start an eCommerce store

This article is a very handy step by step guide to help you learn how to launch your own ecommerce store. Oberlo co-founder Tomas Slimas created this tutorial based on what he learned from his own ecommerce success story. In this post you’ll find dozens of great tips that will allow you to focus on  making sales as quickly as possible. The best part is that you can complete the whole process in about half an hour. Who knows, the next 30 minutes could mark an exciting turning point in your life as you embark on a journey as an ecommerce entrepreneur. Let’s get started.

To be honest, it took me 12 months to launch my first ecommerce store! I followed conventional strategies to begin with. I incorporated myself, looked for wholesalers, underestimated my marketing budget, developed a great looking store, manually added thousands of products… and never made a sale.

Today, after selling my ecommerce business with $3M annual sales and with 7 ecommerce stores on my CV, I understand what I did wrong, and found a way to fix it.

I did what most people do — I concentrated too much on creating a great looking store instead of actually trying to make a sale.

People think that if you’re launching an  ecommerce business, you should do it the hard way. When you’re a first-time entrepreneur, figuring out how to start your an online store seems pretty complicated. 

What I have found is that it’s much more productive to learn and create along the way. Your first step is to simply launch your ecommerce store. You can explore ad campaigns and logo designs at a later time, like once your store is up and running. 

One of my favorite quotes is: “Get going, get better”.

Below I’m sharing a detailed tutorial about how to start an ecommerce store with dozens of products in under 30 minutes. It won’t be perfect, but it’ll be exactly what you need to get started.

In this article, we will build a full women’s jewelry shop that sells cubic zirconia accessories. I strongly suggest that you follow the guide as it is written and try implementing additional features and ideas after you know how to launch a Shopify store.

How to Launch a Shopify Store with Oberlo: Set Up a Store (~ 5 Minutes)

How to Launch a Shopify Store: Pick a Name

Picking a name is important, but don’t spend too much time on it. Think of something random and simple. For my women’s jewelry shop I came up with: Catherine Hill Jewelry, Sparkle Glam Jewelry, Sparkle Jewelry Online.

I recommending adding ‘store’ or ‘shop’ because you will need to find an available internet address (domain), and it’s easier to find an available one when there are several words in the name.

Come up with a list of 10-15 brand name ideas. Make sure the name you come up with isn’t trademarked and has an available .com domain address. Dot com domains tend to rank better in the search engines. You can do this by simply searching for the names that you come up with on Google, and searching for potential domain names. 

A useful tool for coming up with an ecommerce store name is the Shopify Business Name Generator. You can add a keyword or two that you’d like to have in your name and it will provide you recommendations. If you click a domain name you’ll have access to purchasing it directly on the website as well.

How to Launch a Shopify Store: Create a Shopify Account

In the old days, you had to get a server, upload an ecommerce system to it, hire someone to customize it according to your needs, and pay to maintain it. It was expensive, time consuming, and the final result was still a slow and ineffective website.

Thankfully, Shopify and other alternative software have simplified the process. You can create your ecommerce store in just a few clicks and all of the server setup and maintenance is taken care of for you.

Go to, click ‘start your free trial’, enter your store name, and create your shop.

Your store is now ready!

How to Launch a Shopify Store: Fine Tune Your Settings

Add your PayPal email address under Shopify Settings > Payments Section. Later, you can change, remove, or add additional payment options.
If you don’t have a PayPal account, register at It will take about 5 minutes.

Generate Required Policies

Shopify offers a handy tool for generating terms and conditions, standard privacy, and return policies. You can access them from Shopify Settings > Checkout > scroll down to Refund > Privacy >  TOS statements section to generate each policy sample.

Add Free Shipping Rate

If you’re looking to start an online store, I highly recommend that you offer your products to customers with a free delivery option. You can set this as default from your Shopify account settings.

Go to Shopify Settings > Shipping and delete all shipping zones that are “Domestic”. Next, select ‘Free International Shipping’ under ‘Rest of World’ for your ‘Price based rates’. Don’t forget to select ‘RateL Free shipping rate.’  

Create an Online Store

Shopify allows you to sell your products across multiple channels like Online Store, Facebook Store, Brick & Mortar store, etc.

Right now, we want to create an Online Store. Go to Shopify Settings > Sales Channels and add Online Store as your sales channel if it hasn’t already been added automatically.

Buy a Domain (Optional)

Buying a domain is optional, but it’s recommend if you want to create a professional looking store. Currently, your URL will look similar to this: [storename] You might want to purchase a custom domain and change it to look more like a standard website: [storename].com.

Note: There will be a cost for changing your store name to a custom domain (usually about $13 per year).

You don’t have to purchase a custom domain right away, you can set this up later once you decide if you want to invest further money into your ecommerce business.

It is important to note, however, that a custom internet address provides social accountability when you start advertising your site, which can increase your sales significantly. Also, the sooner you purchase the domain for the store, the less likely it is for someone else to buy it later on.

To buy a domain, go to Shopify Online Store > Domains Section > Buy New Domain.

P.S. You’ll need to confirm the domain before it starts working. The confirmation email is in your email inbox.


How to Launch a Shopify Store With Oberlo: Add Products and Categories (~ 10 Minutes)

A traditional ecommerce model works like this: First you buy several hundred products, then you wait for them to be delivered, stock them in your garage or a small warehouse, and when someone places an order you ship them to your customer.

This model works well for bigger companies, but for new companies, it can have extra costs (storage space), risks (unsold stock), and annoyances (not having a popular item in stock and ready to ship, which means you’ll miss out on potential sales).

Luckily, if you’re looking to start an online store today there is an alternative to this model: dropshipping.

Dropshipping allows people who are just figuring out how to start ecommerce store to get started quickly so that they can spend more time and energy on generating sales. With dropshipping, you aren’t required to hold any inventory ,and don’t need to worry about shipping products, which also saves you time and money.

Simply add products to your ecommerce store, and when you receive an order, pay the supplier who will then ship it directly to your customer. There is no need to pay for extra storage space and no need to worry about what to do with unsold stock.

From here onward, we’ll focus solely on the dropshipping business model because the alternative requires extra capital, time, and risk. There are two ways to obtain dropshipped products for your ecommerce store:

  1. Contact a wholesaler and land a dropshipping deal. You will soon realize that it is hard to find good suppliers who provide dropshipping services. If you find a company, they usually do business only with established, profitable businesses. This is not the best option for a new startup business.
  2. Use sourcing tools and apps. Connect your eCommerce store with the app (see recommendation below) and import products directly from a dropshipped products database within minutes.

There are several dropshipping apps, but I would suggest downloading Oberlo. Oberlo is an app that allows you to import dropshipped products from AliExpress to your ecommerce store within minutes. Any orders that your store receives will be shipped directly to your customers in just a few clicks. AliExpress offers a wide variety of products at very low prices, which is why it is an ideal partner in the beginning when you launch your store.

You can also take advantage of Oberlo Supply, a marketplace of dedicated suppliers who have been vetted by Oberlo to provide entrepreneurs with high-quality dropshipped products at an affordable price point. 

Here’s how you can use Oberlo and Shopify to start an online store:

Create Categories

Product categories are called collections on the Shopify website. If you’re selling women’s jewelry, your collections will be (from top to the bottom): Earrings, Rings, Necklaces, Watches, Bracelets, etc.

Just go to Products > Collections > Add New Collection, enter your collection name, and select your collection conditions.

Install Oberlo and Add Products

Adding products with Oberlo is simple. The video below shows me installing the Oberlo application from Shopify App Store and importing a products to my store.



When it comes to selecting products for your store, choose products based on high order volume, high star rating, and shipping costs. For order volume, anything over 30 orders with a high star rating is fine. You just want to ensure that other people have been happy with their purchases. When it comes to star rating, only select suppliers which have a star rating of 4 or above. You want to ensure that people are happy with the quality and manufacturer.

We also recommend that you take a look at our article, How to Select Dropshipping Suppliers, before you delve into product selection.

Add Content to Your Online Store (~ 5 Minutes)

Your online stores content is extremely important. This is an area where you should devote your focus on and spend more time on in the future. For now, the following sections should be enough to start with: About Us, Terms and Conditions, Privacy and Returns Policy, Shipping & Delivery Information, Track Your Order link, Contact Us.

To create a page, go to Shopify Online Store > Pages > Add Page.

About Us

This page onyour online store eventually needs to look unique, but this will take quite a bit of time to create. In the meantime, copy and paste one of the pre-generated ‘About Us’ pages from the list below and edit it to suit your store later.

About Us Page Templates ->

When you write an About Us page in the future, make it personal. Tell a story about why you started the brand. Show pictures of yourself to show that there’s a human behind your eCommerce business. My favorite example of a company who has created a fantastic About Us page is Luxy Hair.

Shipping & Delivery Information

Most of the sellers on Oberlo have very similar delivery prices and timeframes, so it is best to copy and paste this standardized shipping & delivery page below. 

Shipping Information Page Template ->

Terms & Conditions / Policies

You may remember that these pages were generated during the first step of this tutorial. Simply copy them from your settings page and paste into separate pages on your Online Store channel.

Contact Us

Keeping in close contact with your customers is very important. Make sure you place a clearly visible ‘Contact Us’ link on your ecommerce store homepage. To create a contact page, click the ‘Add New Page’ button and change the page template to contact.

How to launch a Shopify store: Design Your Store (~ 10 minutes)

Mastering design is an important part in the process of creating an ecommerce store. How you present your ecommerce business helps build trust with customers. Thankfully, Shopify automatically assigns a default theme to your ecommerce store and it already looks great, so you do not need to change this unless you want to spend the time to customize it. A customized site can help enhance your brand, but it is not necessary to do that when first launching the store.

Don’t buy a new theme until you’ve generated enough sales for it to be paid for through your ecommerce business. There’s no need to make big purchases in the beginning. You can still create a beautiful website through your banner graphic, color scheme, and other visual elements.

Create Menu/Navigation

Go to the Shopify Online Store > Navigation section > select edit ‘Main Menu’ card  and list all your collections there.

Upload Main Banner

You can create a cool looking banner in just a few minutes. Use Google ‘banner editing tools’ or click here: Select banner dimensions (1200x360px), upload an image of one of your products, select background, insert a few lines of text, add a ‘Buy Now’ button, and you’re finished.

You can also use Canva’s templates to design something visually appealing. They have shapes you can incorporate into your design to make things pop. Don’t be afraid to look through Canva’s templates for inspiration to design a banner that wows. Their website is user-friendly and allows even someone with little design experience to create a unique banner.

You can now insert this banner into your ecommerce store by going to Online Store > Themes > Customize Theme > edit Homepage Slideshow.

Editing Featured Products

If you navigate to Customize Theme > Home page > Featured Products you can choose a collection for featured products. If you create a collection like you did earlier, name one featured, use tags called ‘Featured.’ Every time you add a new product that you want to showcase add the ‘Featured’ tag to the tags section and it will automatically appear on the Home Page under ‘Featured.’

Setting up your Footer

You can find Footer Settings in Online Store, Themes Section, Customize Theme page, and Footer Settings. There you can decide what you want to see in your footer menu. I usually hide ‘Latest News column’, because we haven’t created any blog posts yet.

Now go to Online Store, Navigation section, select Footer Menu, and list all the page you created before:

Congratulations, you have just launched your first eCommerce store!

Although it didn’t take a long time, it is still an excellent achievement. You are now running your own online store and can officially call yourself an ecommerce entrepreneur. 

You should also remember that you’ve only figured out how to start an ecommerce store, now you need to figure out how to take it to the next level. Owning an ecommerce business is about trying to improve your sales, customer service, customer experience, and most importantly, yourself.

To run a successful ecommerce store, you’ll need to focus your energy on marketing your store via ads, content creation, and building an audience on social media. When combined, those three things can have a powerful impact on your brand in the long-term. Right now, you need to put your brand out there for everyone to see as people won’t just magically find you. Just as Shopify and apps like Oberlo make running your ecommerce business easier than ever before, there are plenty of accessible marketing tools and tutorials available online. We recommend using Facebook Ads to boost your sales. Remember, that it’s best to jump right in to this aspect of your eCommerce business because learning by doing will be more effective than coming up with a complex marketing plan right from the onset.

Write down a list of things you want to achieve with your ecommerce business, and begin the learning process. Begin by committing one hour every day to improving your eCommerce store so that you can further edit your website, find new ways to boost sales, and continue learning how to grow your ecommerce business.
With hard work and a sales push on your side, the possibilities are endless. Focus on why you started this ecommerce business in the first place and let that drive your determination to succeed. No matter where your ecommerce adventure takes you, rest assured that you’ll learn so much more about yourself and witness your levels of creativity, determination, and perseverance reach new heights.

Want to learn more?

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

  • Emeks Xavi

    Excellent advice. I will follow you closely

  • Thanks so much!

  • Emeks Xavi

    Honestly, it’s a good feeling when you get a response from article writers because there is so much going on, “content” wise. So a big Thank you

  • Abumajed

    Can I import a product to my store from AliExpress even if the description doesn’t say that supplier dropships?

  • noiwow

    My experience with paypal is bad what is the best ways to avoid paypal suspensions or holds?

  • I answered a similar question on our community forum here:

  • Yes. With Oberlo, you can dropship from any AliExpress supplier you like. Though, it’s recommended to contact the supplier and ask if he/she dropships.

  • Cormac Terry

    Is it just me? There is no sound in any of the videos I played (first 4, didn’t continue with others)

  • noiwow

    After import to shopify from oberlo how do I check the supplier info ?

  • Hi Cormac,

    Yes, we decided to make these videos without sound as they explain very simple tasks that are well described in the article/text.

    You can checkout our Help Centre: for videos with sound on Oberlo.

  • Just go to the Oberlo products page and click on the product title. It should open the AliExpress page where you can find the supplier name.

  • noiwow

    Thank you for the prompt reply

  • Marlon Arevalo

    Awesome!.. I have my first store. Thanks Tomas.

  • Good luck, @disqus_0Yp23LIDJ3:disqus! Join fellow dropshipping entrepreneurs here: 😉

  • Tareq Samara

    Very helpful guide indeed, I already have an online store, how can I get in touch with you for a few tips?

  • Thanks so much! Feel free to drop me a line at 😉

  • Ankit Yadav

    Some great advice Tomas

  • Sam

    Hello tomas how are you, what do you think about Smart vacuum cleaner, is it good idea?

  • Hi @Sam_smartmarket:disqus, it really depends on your marketing strategy. If you know how to reach the people the moment they are interested in buying the Vacuum Cleaners, it will definitely work.

  • Thanks for your detailed post Tomas.
    I want to ask, is there a way to identify the following

    1. The top 10 countries buying products from AlieExpress

    2. The trusted AlieExpress suppliers who have warehouses in US, UK, CA, AU etc

  • Hey! I know Russia and Brasil are in the TOP 3-5. Probably the US is there too. — There’s a Ships From filter on AliExpress category page:

  • Thanks once again Tomas.
    I really like the ePacket overlay.

    Think the ePacket free shipping will take longer delivery duration.
    Hope there’s a way to use paid ePacket shipping with
    the cost added to each product imported to Oberlo…?

  • Shawn

    Hello. I want to begin an online shoe store. I would like to know if AliExpress will deliver the shoes to my customers in shoe boxes or not. Also, what label will appear in the inside of the shoes or any other product I decide to dropship.

  • Hello Shawn,

    I’m afraid I can’t speak for all the suppliers on AliExpress. You should try contacting them via PM and ask these questions directly. Or try reaching out to other dropshippers on our forum at 🙂

  • The process of starting the online store with Oberlo not looking so difficult task to do and I am glad you have mentioned the steps with detailed description here. Do you people accept any guest post for your blog on “how the sales of products can be increased”?

  • Hi Jain, thanks so much! Unfortunately, we don’t accept any guest posts at the moment. But we’ll sure do in the near future!

  • Demos Anggara

    Great,,, its very detail than guide from shopify. Waiting guide on video or webinar

  • i am going to start new eCommerce site this January and this guide is really very helpful for me many thanks for sharing.

  • Thanks, Justin! You might as well want to check this guide before starting: 😉

  • i am going to start my first store by following your tips its great tomas i am really very grateful to you.

  • Awesome! If you’re looking for more help, check out this free eBook: 😉

  • Hello Tomas Slimas ,
    Excellent post and great advice you have done here . Weldone for shared this post on public .

  • Big Promotion Channel

    Can I re-use these videos to promote Oberlo? Thanks

  • Sure. You can become Oberlo affiliate here:

  • Nice video! However, in order launch a professional e-commerce website it requis much more time.

  • Phaizapharah Phantastic

    Thank you very much Tomas.

  • cool

  • Big Promotion Channel


  • Great. Its a detail guide to open an store.

  • Really awesome collection of few best design websites. These really inspired me. Some creative and smart design with website.
    Thanks for sharing this nice post.

  • Alan A

    Awesome Post! Thank you! I just have a question regarding the products from Aliexpress. Are we selling the products based on the prices in Aliexpress like by lots or multiple pieces? I’m a bit confused on how the product integration works. And the shipping, most say 25 days to ship for example. That means customers thru our site will have their item shipped that many days too?

  • Zmar

    Hi Tomas, i have installed both Shopify and oberlo but I got stuck after importing products. I got confused since they’re 2 applications now (Shopify and oberlo) and confused whether to do it on Shopify or oberlo because it seems like it’s used interchangeably. I contacted the live chat but no respond. How to contact oberlo if we need help?

  • Mark SV

    Dydelis aciu Tomai. Labai naudingas postas!… Butinai kuo greiciau pradesiu nauduoti jusu servisa.

  • Grant Caldwell

    Not sure how to make my store go live

  • It’s looking really Great. Shopify is the best. But problem arises when we need customization. Well, Very thanks for the great tutorial.

  • The articles you have on your website are always so enjoyable to read. Good work and I will be returning often.

  • I think it’s about money, shopify store is a paid platform. So, you will definitely get everything setup when you pay. Otherwise you will have to pay the web designer and developer for the website. Thank you for the information. It will help many people who don’t want any hassle.

  • Nina Solomatina

    Thanks a lot, a very helpful guide!

  • Eric Brewster

    I’ve tried to set up my multipliers so that I end up with a 30% to 50% margin on all products. It’s tricky at the lower levels because ePacket costs may be $1 – $3, so I have to set the multiplier high enough so that I’m not “giving” the product away and not making any money.

    As for the shipping, I’m putting FAQs all over (and in the order confirmations) so that people aren’t surprised by the shipping times. I’m also using the app Aftership to send out emails when the order is fulfilled, in transit, etc, so that customers are always being updated.

    I’m still in the process of testing everything out, but so far, I think this strategy will work!

  • That is my concern….It’s all good to have a Free Trial ..but if you are a ” victim” of your sucess…you will HAVE to dish out some Money FAST at the end of the trial….not to loose your Momentum

    Personnaly..I’m budgeting around 120$/Month (Canadian) to start and run my Online Boutique…

    I shouldn’t be too far from the truth…

    Free lunch…In ECommerce..?…..

    Don’t think so…. 😉

  • Arjun Jaggi

    Hi Team,

    Do we need to open an individual account with paypal or business account ?

    Arjun jaggi

  • Arjun Jaggi

    Hi Tomas,

    Thanks for sharing nice content 🙂

    Do we need to open business account with paypal or individual account?

    Can I travel around in different countries while operating from the base country India?

  • mani sulur

    I have two vendors and either of them don’t have oberlo or shopify website. How do I import their products on to my site and how do i manage the changes they make to their inventory and pricing and promotions?

  • mani sulur

    Further to my earlier question, is oberlo a standalone app that can work on any website that is similar to ecommerce

  • rachel

    Hi Thomas,my client asked me to create the whole shopify store from the scratch for him.How much should I charge?Pls advise.

  • Many thanks for your help Tomas.

  • Alberto Arias

    Great job! Here comes an inspiring ecommerce if you want to buy espadrilles for woman thanks!

  • Your Tips is really helpful i am going to start my own shop soon your tips will be very helpful for me.

  • What a interesting post… thanks for share this helpful resource.

  • I just complete reading the best post about Shopify, I ever read. It is always good for small eCommerce to build their business with Shopify. Thanks for the detailed post. It really worth to read the full post.

  • Frances Chin

    Hi about Contact Us, since I am running this business from home and I won’t have a official business address. So is it alright to leave the physical address out? I don’t feel comfortable putting my home address on my website.

  • Yemi Marley Jr.

    Thanks for this Tomas…Wow… This help

  • Da’EnviedOne Thomas

    Ok im stuck on adding to the collections. I have created my collections after i added my products so how do I put my products in the different collection sections

  • Amber

    Great article. It is very true. Before I found Shopify and Oberlo, I too was doing things the old fashioned way. Incorporating first, wasting LOADS of time but with Wix.

  • Amazing, that is very detailed. Shopify is the best platform for eCommerce. But problem arises when we need adjustment or customization. Thanks for the great tutorial on this topic.

  • Prpich Shop

    A helpful read, puts important things into order nicely. Great article!

  • Ruben Djamain

    Thanks a lot, a very helpful guide!

  • Complete guideline to start a eCommerce business with Shopify… thanks, Tomas for amazing post.

  • Mariely Guzmán

    Hi, does oberlo and dropshipping from aliexpress work for Mexico?

  • Hi Everyone,

    I am just starting with oblero and i have imported products to my Philippines based store. However since its my first time i am so worried about the shipping and wondering if there are any custom taxes. Assuming someone orders a laptop fulfilled via oblero. Except from the unit price and shipping fee, is there any fee we are required to pay in the Philippines since the item is shipped here and direct to my customer. I would appreciate any useful answer, especially if there are any Philippine drop-shippers here. Thanks

  • Hi there,

    I don’t have a specific answer, as every single country has different laws. To verify the shipping policies associated with Philippines, you should reach out to a government representative or local authority.

    Good luck!

  • Hey,

    Absolutely! You can dropship using Oberlo in any country in the world, including Mexico 😉

  • Rolando Silva

    Hi. Wonderful write up and very helpful. I do have this question regarding shipping zones: Why would I want to delete my domestic shipping zone? Thank you so much.

  • Gather lot of information regarding building eCommerce store in quick time. As an eCommerce shop it will help me to go far. Thanks for sharing the nice and informative resources.

  • Hey there Rolando,

    You need to remove any shipping zones if you’re about to offer a free international shipping. It will be free regardless the country you’re customer is based in.

  • Klondykes

    If I already have a website, can I attach a Shopify store to it instead of purchasing a new domain?

  • Hi there,

    I’m afraid, that’s not possible.

  • Glad you found it helpful!

  • Thanks for the good words, buddy!

  • Thanks for your feedback!

  • Most welcome!

  • Anytime!

  • Great guide for beginner (Y)

  • Glad you liked it!

    Good luck!

  • Shafiq Ahmed

    After placing menu (collections), They aren’t appearing in the homepage of my shop.
    (My shop is still hidden and is free)

  • Hi there,

    To make collections appear on your homepage, you will need to create navigation links for the main menu of your Shopify store.

    Check out this article for detailed instructions on how to do that:

    Let me know how it goes!

  • Shafiq Ahmed

    Tomas Simas, While I followed your video about navigation, Why they didn’t appear at that time?

  • Tammy Sunshine 😊

    Thank you for the video, can’t wait to implement it. With drop shipping should we still be issuing invoices for payments received due to income earnt from sales and tax implications?

  • Gregory Pearsall

    Wow, this thread is 8months old and not sure if it is still going. Just wondering if there is anyone using this in Australia? Would love to catch up with them for some ideas etc. Love the vids and information shown here, Tomas your a bloody legend, well done. I’m about to start an e-commerce business and have no idea what I am doing and this video has put a lot of things into perspective for me. Thank you Tomas. I would like to ask a question though, how do you offer free shipping, eventually someone has to pay for freight ? Please advise.

  • Renee Sch

    I am Greg. I’m in Brisbane.

  • Hrag

    Hi there!!

    First of all thank you for the guide I have been searching for something like this.

    I would like to ask will the suppliers provide with product pictures to put in the shop ??

  • Hey Gregory!

    Thanks for the good words! Appreciate it.

    You should incorporate the shipping cost into your retail price.

  • Hi!

    Most of the suppliers do not mind that dropshippers use their product pictures. To be on the safe side, you can ask for their permission.

    Good luck!

  • Hey!

    Once your business starts generating revenue, you should consider registering your business as a sole proprietorship or any similar entity and start paying income taxes then. For more information, you should reach out to your local authorities, as the laws vary among countries.

    Best of luck!

  • Babajide Davids

    Thanks Tomas for this insightful one. I am new to not just Oberlo but even Shopify; i am from Nigeria and i will like to sell to the Nigerian and Sub-Saharan African market at large but i don’t know if Shopify allows me to have multiple shopping currencies on my store including the Nigerian Naira so that prospective buyers from various countries are able to checkout in their local currency?

  • Hey there!

    You can display the prices in any currency you like on your store. However, at the chechkout, your cusotmer will be charged in USD. But their payment gateway will convert the currency automatically (from their local currency to USD). For more information on that, you could contact the payment gateway directly.

    Hope this answers your question!

  • Babajide Davids

    Thanks Tomas; I will like to know if Oberlo allows me to import products from Aliexpress and Amazon concurrently as there are products i will like to sell in my store from Aliexpress and Amazon?

  • Using Oberlo you can only import products from AliExpress or Oberlo Supply marketplace. So you won’t be able to import goods from Amazon.

  • Awesome !!! Now I will able to run also my ecommerce website within this time. Thanks for the information.

  • Glad it helped! Best of luck with your eCommerce venture!

  • Babajide Davids

    Thanks Tom!!
    I want to sell to international markets and i need a Paypal account to this but Paypal merchant accounts are not available to businesses registered in Nigeria; though i have a brother in the US who is more or less going to be a co-owner of the prospective E-commerce business; do you think i should have him use his details to open the Paypal account? Will it work that way? Are there some encumbrances we might have to deal with from Paypal through this means? OR Do you think i should register as a new business in the US and signup for virtual office plans or something? and if so, how do i go about this?


  • Bastian Kondor

    Hey there,
    Do you think it would work also in Europe? Im from Hungary

  • Hey!

    I don’t see why not 🙂

  • gabby

    The free shipping video confuses me. Why would I want to delete the domestic zone? The U.S. is where I live, and I would want to do free shipping in the United States, via ePacket. Of course, I want to do free shipping to the rest of the world, at least the countries that Shopify has already selected, by default.

  • Hi there,

    If you want to offer free shipping worldwide, there’s no need to have a separate shipping zone and rate. That’s why you need to delete it.

    Don’t worry, having no shipping zones set means that you’re shipping worldwide, including the U.S.

    Hope that makes sense!

  • Rev. Michael McCafferty

    Nice very detailed but do not want to use Pay Pal to receive payments. I use it to pay most of my bills but have heard they hold back money just starting out don’t think that would work for me. That is why never started with Oberlo or Shopify

  • Isaac Aniefiok

    Great Job! Please I’m a Nigerian, and reside here in Nigeria; please is it possible for me to Dropshipping in Nigeria?. I don’t want to target locally I mean internationally.

  • Hey,

    That shouldn’t hold you back from starting an online business. There are many successful dropshippers who use PayPal and are happy with.

    Anyhow, there’s a bunch of alternatives to PayPal:

  • Hi there Issac,

    It’s surely possible. You can run a successful dropshipping store regardless of where you’re located.
    In addition to that, you can target internationally.

    Good luck!

  • Kelvin’s Omo

    please am having problem with payment method i reside also in nigeria and we don t use credit card,am stuck

  • Hey!

    What problem exactly are you experiencing? If you’d like, you can send us a private message at and our Customer Success team will try to help you out!

  • sako

    Hi Tom..from the top comments i read one comment about shipping cost internationally, and you recommend to be free shipping because the shipping price will be incorporated in the product. My question is, for example you have already set the price of the product and obvious each country have different shipping fee cost , then how can you synchronize the cost of the product with the shipping cost , from what i understand regarding your comment , the shipping fee cost is constant to all the country..?
    Thank you Tom..i’m about to open my drop shipping store very soon.

  • Hey,

    No, the shipping fees are not constant to all the countries. It depends on which countries you’re about to sell and what delivery method you choose.

    You should check the shipping information for each of your products individually. Then, based on that, see whether free shipping is viable for your business or not.

    Hope that makes sense! Let me know if you need further clarification 😉

  • Dan Elson

    Love the guide! And that you highlight that once you’re up and running its all about marketing and generating sales! Great work!

  • sako

    ok thank you very much..that makes sense..

  • Hey Dan! Thanks for the good words, buddy!

  • Matt Acosta

    Hey, Tom! Thanks for this detailed guide. Could you also write about how to price products? Also, any tips on how to advertise your store to gain more audience and potential buyers? I look forward to reading your next guide discussing these issues. Thank you!

  • Hey Matt!

    This article will help you pick the right price for your product:

    We have numerous articles on how to advertise your store. Oberlo blog is a fantastic resource for that! Browse through the articles and I’m sure you’ll find what lots of useful marketing articles: from Facebook ads to content marketing 🙂

  • Great article just bookmark it.

  • Thanks:) Happy you find it useful!

  • Lee Hong Lan

    how to insert a tracking bar in shipping page ?

  • Hello,

    You can do that with the help of free Aftership app. Here’s a tutorial:

    Hope this helps!

  • $13 will be charged even if we purchase domain from any other site?

  • Rolando Silva

    Thank you Tomas! Now, will I still be able to sell and ship to my domestic zone, even after it’s been deleted?

  • Thanks for sharing

  • Happy it helps!

  • If you decide to offer a free worldwide shipping, your domestic zone will be included.

  • Hey there!

    No, the cost will be different depending on what domain provider you choose. I suggest you contact them directly for details.

    By the way, here’s a list of most common third-party domain providers:

    All the best!

  • Dave White

    I understand the concept of setting up the store, and sourcing products. Let’s say I was using Aliexpress to find my products. Is it possible to automate the payment and shipping with between your shopify store and Aliexpress? Or do you have to purchase each order manually and ship it to the buyer’s address after they place an order on your site? I saw you mentioned something about the Oberlo app and Aliexpress, But I was unsure if that is indeed what it is for or if it is just a tool to help you list items. It would be very valuable to streamline the whole process. Can it be done?

  • Hey there Dave,

    Oberlo is an application, which allows you to easily import dropshipped products into a Shopify store and ship them directly to your customers. To understand this better, let me quickly explain how dropshipping using Oberlo works.

    First of all, you need to create your online store through Shopify. You then need to import products to your store either from Oberlo Supply marketplace or AliExpress. When a customer places an order in your Shopify store and you receive money to your payment gateway account (PayPal for example), you then need to use your personal credit card and purchase an item for your customer from the supplier. It’s your supplier who will handle the shipping, not you.

    Your profit will be the difference between the amount of money a customer paid in your Shopify store and the cost of the product you paid for the supplier.

    To find out more, have a look at our beginner’s guide here:

    Hope this makes sense! Give me a shout if you have further questions 😉

  • Dave White

    Yes, I understand the concept and how you make a profit. It seemed to me the easiest way to do this would be to use a PayPal Debit card to make the purchases on AliExpress since it is linked to your PayPal balance automatically. Also, that way you would really never have to use your own money and once they pay you can make the purchase. I am not concerned about shipping as I know it will be shipped directly from supplier to buyer. My question really is, do I have to “Manually” place each order on AliExpress? Basically I was asking if there was any way to “automate” this step. The ideal scenario would be- when somebody places and pays for an order for an item in your Shopify store, a corresponding order will be automatically placed for the same item on AliExpress and shipped directly to the Customer’s address and paid from my card without human (me) intervention. It could be possible though an app or a script I just wasn’t sure if this has or could have been done yet. Otherwise, the orders would be something that I would have to check and do myself. If this is not possible what would you recommend? Would you check your orders Daily and do them all at once or more often than that? Sorry If I’m confusing you at all, I was really just looking for a way to simplify the whole process even further. Thanks for the help!

  • Richard

    Hi, Tomas!
    Few questions:
    1. Is Oberlo and Shopify also e-bay friendly?
    2. Is it possible to download and operate Oberlo app to import products not just to Shopify but as a plugin or sth to Magento based webpage platform?

  • No worries, Dave! Thanks for the clarification.

    Unfortunately, there’s no way to “automate” product ordering process. We cannot take responsibility of placing orders on our customers’ behalf.

    As a business owner, you’re the only person making decisions on how and when the money should be spent.

    Hope this makes sense 🙂

  • Hi, Richar,

    1. Currently Ebay is not available on the Shopify platform, however, it is due to be released in the fall of 2017.
    We are not 100% sure how compatible it will be with Oberlo yet. But we believe it should work. Closer to the launch we will have more clarity on the subject.

    2. Oberlo works with Shopify only. You won’t be able to use it with Magento or any other platform.

  • Lorena Gonzalez

    Hi, although I have a paypal account available, I have some restrictions in my country to transfer the money I receive there to my banking account. Because of that I would need to pay my distributors in China/Aliexpress with paypal, but I noticed online stores in aliexpress do not accept payments with paypal. So, can I start my shopify store with other payment options? What other options do I have available?

  • Fantastic guideline.I am really impressed by your article.Tutorials are so good.I have got some clear ideas.thank you very much.

  • Hi, Lorena!

    You can find available payment gateways for your country here:

    You can pay for the products to the suppliers using a debit/credit card. More options are stated here:

  • Bruce

    Hello Lorena,
    I’m from China, can we have a talk.


  • This was an awesome article.Thanks Tomas for your fantastic inspired article.

  • Vusal Karimli

    Thank you Tomas. This article saved me tons of time.

  • Tanya V

    Hello, Tomas!
    First, I want to thank you for the very useful information. Of course, I understand that not everything is as simple as it seems, especially for a person who has never had anything to do with private business. But I would like to try, because the situation in my country (Ukraine) and unemployment force me to look for alternative ways of earning. In general, how to start I understood. But I did not understand when and how much should I pay Oberlo for a site that I will create on its basis? May be I should pay commissions or some other payments? And where should I place this site? Can I choose any hosting or do you have your own? Sorry if my questions seemed silly to you, but I do not really understand the intricacies of creating websites and internet businesses, however, I really want to learn this. I will be very grateful for your reply. Good luck to you!

  • Tanya V

    I forgot to ask, can I create a site in other languages or only in English? I’m wondering if I can make a website in Ukrainian (or Russian) and Arabic?

  • So glad to hear that! Thanks 🙂

  • Hey Tanya!

    To use Oberlo, you’ll need to create an online store using Shopify: Learn about Shopify pricing here:

    Oberlo Starter plan is free and that will be sufficient in the beginning of your business. Later on, you’ll be able to upgrade to a paid plan: Note, that Oberlo does not take any commission from your sales:)

    The possibility of having a different language than English depends on the Shopify theme that you choose. More info here:

    Hope this helps. Good luck!

  • Lorena Gonzalez

    Yes, How can I contact you?

  • What an intriguing post… a debt of gratitude is in order to share this accommodating asset.

  • Hello Tomas, again you posted another useful article.Give us some more like this.I am eagerly waiting for the next one. Thanks

  • Hey, Jacky! I’m happy you enjoyed the article, thanks!

  • Hey there 🙂 Glad you found the article useful! Stay tuned for more!

  • Kimberly Wack

    I just spent five hours trying to get a store up and I am nothing but frustrated. Not intuitive at all. No way it be up and running in 30 minutes.

  • Hey Kimberly,

    Where exactly did you get stuck?

  • Kimberly Wack

    Sorry for the delayed response. I needed a break from it. I couldn’t figure out how to add a product to a collection but I think I now have that. There should be someway to “drag drop” a product to a collection and just drag drop if you want to move it to another collection. I need to go back in an play around with it more. It would also be great if a pic was displayed where you pick the product.

    Another question is that when you pick an item to drop ship, it has a price associated with it. When it loads into the website that amount changes. I am assuming that is the recommended retail price correct?

    Thanks for any help you can provide.

  • Kimberly Wack

    Just when I think I have it I don’t! I cannot get all my collections to appear on the menu. Only one is displaying. And I have googled all options!

  • I assume you have followed the Help Center article on creating collections, right? If you did and you still cannot make the collections appear, drop us a line at and our Customer Success managers will guide you through the process.

    As for the prices: Oberlo does not suggest retail prices – you’re responsible for determining the prices yourself. If the supplier’s price and your retail price does not match, you price multiplier must be set to higher than 1. Check that by going to Oberlo > Settings > Global pricing rules section. If you’re not entirely sure how Global pricing rules work, have a look at this article:

    Hope this helps! If you need a hand with anything, give us a shout at! 😉

  • Kimberly Wack

    I have but let me go back and try again. Otherwise I will reach out directly to oberlo. Thanks again for your response!

  • The Renegade

    Great article Tomas; I’m applying this step by step and have no doubts at all that I’ll also succeed.

  • That’s wonderful to hear! Best of luck 🙂

  • Hi Tomas, I really enjoyed my time spent on your lovely blog.It’s really an amazing article.Obviously i’ll come again for your magical post.Thanks

  • A.F.

    Just what I needed to understand the basics 🙂 Thanks Tomas!

  • Hey there,

    I’m very happy to hear that! Hope everything’s going well with your online business!

  • Welcome! Glad you find it useful 🙂

  • Kush Dewan

    Thank-you Tomas for such a user-friendly instructions in detail.

  • I’m happy you found it useful! Best of luck with your online store 🙂

  • Most comprehensive, clear explanation on what Oberlo is and how to start ecommerce business with Shopify. Thank you, Tomas!

  • I’m really happy to hear that, thanks! Hope everything’s going well with your online store! 🙂

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