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10 Online Stores to Use as Inspiration for Your First Store

There are many great online stores that understand how to stand out from the crowd while meeting the needs of their customers. The best stores focus on simplifying the shopping experience while building a connection with their customers.

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Disney is one of the best online stores that a new entrepreneur can learn from. Every aspect of their online experience has been carefully thought-out and executed.


Luxy Hair

Luxy Hair is another great example of an online store that’s worth learning from.


MVMT Watches

MVMT Watches another great online store to use as inspiration for your first store. The store’s branding is worth noticing. Many of the pictures show the watch as a focal point in a different fun or adventurous setting



According to Entrepreneur, Amazon originally started as a bookstore. Back in 1994, bookstores could only carry a few hundred books but Jeff Bezos recognized that by selling books online, he’d be able to sell them by the millions.


Tiffany & Co.

Tiffany & Co. is a great online store to use as inspiration for your first store. Their homepage uses a unique color combination of pink and seafoam green which helps differentiate themselves from other online jewelry retailers.


Pottery Barn Kids

Pottery Barn Kids is unlike other kids websites. Most online stores for children’s products have vibrant colors. However, parents are the consumers of children’s products. This online store caters to parents, specifically mothers.



Gucci has a unique online experience. Certain product pages include ‘Wear with’ sections with several different looks. When you click on ‘Get the Look’ you can see all of the products that complete the style and choose to buy those products. This helps customers create different looks with purchased items.


Best Buy

Best Buy is a great example of an online store to use as inspiration for your first store. The electronics retailer has marketing messaging visible on their homepage. From ‘free shipping’ to ‘easy returns’ Best Buy helps ease the minds of customers to convert the sale.



For those of you planning on starting an online phone case store, Casetify is a great brand you can use as inspiration. Their product listings feature gifts that showcase movement, particularly with glitter cases.



BaubleBar is a great example of a jewelry store to use as inspiration. The navigation bar and its drop-down menu has a clean, minimalist look. It doesn’t interfere with the look of the website. Also, it doesn’t overwhelm the customer as it only has a few subcategories.