With the rise of ecommerce, it’s only natural that the number of online shoppers worldwide rises along with it. In 2020, the number of digital buyers is expected to be 2.05 billion. That makes 26.28% of the 7.8 billion people in the world. In other words, one out of every four people you see around you is an online shopper.

The number of online shoppers is expected to continue on its growth path and hit 2.14 billion by 2021. With an expected world population of 8 billion, that means 26.8 percent of the global population will be digital buyers – a .52 percentage point increase from 2020.

This should come as no surprise, as internet connectivity penetrates the world and online shopping becomes increasingly convenient. 

Exclusive online shopping events offering huge discounts such as Singles’ Day in China, Amazon Prime Day, Black Friday, and Cyber Monday have also played their part in spurring digital buyers to hop on the online shopping bandwagon.

Given the rising trend, the potential for an ecommerce store is huge. A deeper look into these ecommerce statistics would go a long way in helping budding ecommerce store owners better understand the direction of online shopping. 

To do that, ecommerce entrepeneurs need to look beyond general questions such as how many people shop online or the number of online shoppers in their target markets and dive into specifics.

Number of Online Shoppers in the US


how many people shop online usa

The US isn’t lacking digital buyers and it’s certainly within the norm there to purchase goods online. In fact, 25 percent of adults in the US carry out online purchases at least once a month.

However, there seems to be a clear preference for certain types of goods. Of the total online sales carried out by American consumers in 2018, a large part of it went to clothes and electronics. More specifically, 22 percent of total apparel sales and 30 percent of total computers and electronics sales were carried out online respectively. 

Online grocery shopping in the US, however, has yet to catch on in popularity, with just three percent of grocery sales in the country being done through the internet. This differs to countries like South Korea and Japan, who are already seeing 20 percent and 7.5 percent of consumers shopping for groceries online.

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