Search Engine Market Share in 2020

Search engine market share

Handling over 90 percent of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.

91.98 percent of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.  

By comparison, its closest rivals, Microsoft’s Bing and Yahoo!, are only managing a fraction of Google’s volume. Bing and Yahoo!’s market shares currently come in at 2.55 percent and 1.66 percent respectively for a total of less than 5 percent and nowhere near close enough to able to give Google a run for its money. 

China’s leading search engine, Baidu, has a market share of 1.44 percent. Together with Russia’s Yandex at 0.52 percent, they are also one of the world’s top search engines and make up the five most popular search engines used across the globe.

With such figures, there is no question that the current search engine market share worldwide is dominated by Google. And Google is also, in fact, seeing quite a similar lead and supremacy in the United States.

US Search Engine Market Share

Search engines market share in usa

Google reigns supreme in the US with a similar dominance in the US search engine market share. The only difference comes in a slight fall in market share for Google: 88.3 percent compared to 91.98 percent worldwide. 

Next on the list of the top search engines in the US are Bing, with a market share of 6.54 percent, and Yahoo! with 3.51 percent. While the top three search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends. 

Following Bing and Yahoo!, the fourth- and fifth-most used search engines in the US are DuckDuckGo at 1.29 percent and Ecosia at 0.13 percent. Google’s dominance in the US search engine market is even more impressive when it comes to search queries carried out on mobile phones, with 95.29 percent of all mobile search queries handled by Google, as opposed to 79.94 percent on desktops and 78.74 percent on tablets.

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