Because it’s the most popular search engine in the world, Google is the search engine most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users all over the world?

Recent data looked at the ten most popular searches on Google. It shows that the most searched word in the first quarter of 2021 is “Google” itself.

To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”

After “Google,” the second-most searched word on Google is “YouTube,” which has an index of 84. Incidentally, YouTube is one of Google’s subsidiaries.

The king of social media, “Facebook,” is the third-most searched word on Google with an index of 77—just seven behind “YouTube.” This should come as no surprise, considering the social media platform’s massive user base of 2.8 billion and that it ranks among the three most visited websites worldwide. “Facebook” is also the second-highest ranked social media-related search query.

With an index of 68 in fourth place, the keyword “weather” ranks next, followed by “news” with 47.

The sixth- and seventh-most-popular searches on Google, “WhatsApp” and “translate” have indexes of 44 and 39 respectively. Next on the list is Amazon with 38. It’s the only ecommerce-related query in the top ten.

The remaining two are:

  • “Instagram”: 36
  • “Videos”: 32

Of the ten most popular searches on Google in Q3 2021, the majority of them are related to social media and communication. The remaining are general and ecommerce-related searches.

This list of top Google searches provides valuable insight into how consumers behave on the internet and their online consumption habits. As an ecommerce business owner, it helps to know how your target audience is spending their time online as it allows you to better cater your content to them..

These searches also match consumers’ top reasons for using the internet, which include staying in touch with family and friends, keeping up-to-date with news and events, watching videos, as well as researching products and brands.

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