As the king of social media, Facebook boasts a whopping 2.8 billion monthly active users. With such a massive user base, it is one of the best social media platforms for businesses to use for marketing.

But before you do that, you need to first understand Facebook users’ activities on the platform. In other words, you must answer the questions: What is Facebook used for and why do people use Facebook?

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Top Uses of Facebook

According to the latest data on the top uses of Facebook, the two most popular activities on the platform are clicking on Facebook ads and liking Facebook posts. A typical Facebook user clicks on an average of 11 Facebook ads and likes 11 posts in any given month—more than any other activity. 

It should come as no surprise, then, that Facebook is marketers’ favorite platform to use for social media marketing. As many as 94 percent of marketers use Facebook to market their business. In comparison, 76 percent use Instagram (also owned by Facebook) and 59 percent use LinkedIn.

Interestingly, female users appear to be more likely to click on a Facebook ad than male users. Data shows that women click on Facebook ads an average of 14 times per month, while men click on just nine.

There is also a difference in ad-clicking behavior across different countries. While 11 is the global average, Facebook users in the US are much more active on this front with 19 ad clicks per month.

The country whose citizens are the most active with Facebook ads clicks is Israel. The average Facebook user there clicks on 25 Facebook ads a month.

When it comes to liking Facebook posts, the gender divide narrows. Female Facebook users like an average of 12 posts per month, whereas male users like ten. The average user worldwide and in the US likes 11 posts per month.

Leaving comments also rank among the most popular uses of Facebook. The average Facebook user leaves six comments a day with female users leaving slightly more comments (seven) than men (four).

Across the above-mentioned activities on Facebook, we see that women tend to interact on Facebook more than men. With the exception of liking Facebook pages and sharing Facebook posts, women perform these other activities more frequently than men.

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