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Most Visited Websites Worldwide (2021) graphic

Most Visited Websites in 2021

With the number of internet users increasing year after year, understanding consumers’ behavior online and, in particular, the top websites they visit is more relevant now than ever for ecommerce businesses. 

Social media platforms and search engines currently dominate the list of top websites in the world.

Coming in at the top is internet giant Google. This should come as no surprise, considering its dominance in the global search engine market share. In fact, as many as 3.5 billion queries are carried out on Google every single day.

Google is followed by social media platforms. For instance, YouTube, which is also owned by Google, ranks second. This is then followed by social media giant Facebook, Twitter, and Instagram, which is also owned by Facebook.

In sixth place, online encyclopedia Wikipedia also ranks among the top websites. This is followed by three search engines: Baidu, China’s own answer to Google, US-based, and Russia’s 

Last on the list of the ten most popular websites in the world is another Facebook-owned entity: WhatsApp. Though it started out as a messaging app, it’s been categorized by many as a social media thanks to its huge variety of social features. It is also the only messenger website within the top ten. 

Of the ten most popular websites in the world, just one website (Wikipedia) is neither a search engine nor a social media site.

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Most Visited Websites in the US

Most Visited Websites in the US (2021) graphic

While the ranking of the ten most visited websites in the United States looks mostly the same, there are notable differences.

Just like the global list, social media platforms feature extensively in the US top websites list, making up half of the top ten. 

The top three websites in the US remain the same—Google, YouTube, and Facebook. But that’s where the similarities end. 

Amazon ranks in fourth place and is the most visited ecommerce website in the US. This is followed by search engine in fifth place.

In sixth, eighth, and tenth places respectively, Twitter, Instagram, and Reddit are the three remaining social media platforms on the list. 

The other two sites are Wikipedia in seventh place and video conferencing website Zoom in ninth place, the latter of which skyrocketed into the top ten as a result of the coronavirus pandemic.

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